Episode 86: Sue Hitzman on The Business of Fitness

“Be a Student Always, Be a Teacher Sometimes”

About Todays Guest

Sue Hitzmann, MS, CST, NMT, is the creator of the MELT Method®, a simple self-treatment technique that helps people get out and stay out of chronic pain. A nationally recognized educator, manual therapist, exercise physiologist, and founding member of the Fascial Research Society, Sue is the author of the New York Times bestselling book The MELT Method®: A Breakthrough Self-Treatment System to Eliminate Chronic Pain, Erase the Signs of Aging, and Feel Fantastic in Just 10 Minutes a Day!, which has helped over 200,000 people lead a healthy, pain-free life.
Sue’s journey to help others began in the world of fitness. In 1999, she starred in the Crunch video Boot Camp Training, which has sold more than half a million copies.
Sue’s interest in manual therapy began with her quest to find answers to her own debilitating pain. After receiving her Masters in Exercise Science from New York University, Sue went on to attain certifications in manual therapies.
In 2001, Sue was inspired to create “homework” for her manual therapy clients, which led to the development of the MELT Method – the first-ever form of Hands-off BodyworkTM. Now with the bestselling book The MELT Method and the products, Sue personally designed – including the MELT Soft Body Roller and MELT Hand & Foot Treatment kit – anyone, anywhere, can take steps to restore whole-body efficiency and lead a healthier, more active life. Sue has personally trained more than 1,300 professionals worldwide and is a leading presenter for national organizations such as IDEA, ECA, and PMA, and a CEU provider for ACE, AFAA, NASM, PMA, and NCBTMB.
Sue has appeared on The Dr. Oz Show, Nightline, Good Morning America, The Rachael Ray Show, and Live! with Regis and Kelly, and the internationally translated MELT Method book has been featured in magazines such as SELF, More, and Prevention.

Stay in Touch with Sue

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Show Notes

Sue was recording from her New York office and so please enjoy the city sounds at no extra cost.

We begin talking about how Sue made her “fitness pivot” in her late nineties, due to an injury. On doing her research she found was there was a dirty little secret of fitness, and that was that almost everybody in the fitness industry was injured and Sue decided she wanted to “fix” that in addition to healing herself.

As Sue began her new fitness journey to figuring out what her own pain was and how to heal it, she found the emerging field of facial research. This discovery changed her perspective and passion within the fitness industry and eventually her entire career.

We talk about the idea, that if you have a passion, a purpose, a belief and you really have persistence, you can achieve anything that you want. And with her newfound purpose and own persistence, Sue created a new health and business model. In 2004 she coined the term MELT, began teaching her philosophy, beta testing her format, creating her methodology, and developing her Intellectual Property that is now taught worldwide.

Sue believes that education is one of the most empowering tools that we have and encourages us all to be a teacher sometimes, but a student always. She invites us all, to never stop learning, keep asking questions, and look to those people that you admire and ask them for help.

“Walk the walk, talk the talk and be the best possible self that you can be so that every day you can live your best life.”